Campaign KV Created by Onlyzhu
Siemens seldom sponsors the Youth Olympic Games. However, client wants to take use of this hot events. Since the Youth Olympic Games will be held in Nanjing, the client’s headquarters, so the creative agency was briefed to not necessary to use the elements of the Olympics directly but it is necessary to use sporty style creation to interpret the brand and transform the function of the product . When Loftooo received the task, we believed that the creativity must distinguish the Olympic Games. Because the Youth Olympic Games participators will be younger, then what kind of sports will be combined with the youth? We have thought about the games we played in childhood, such as skipping, rolling wheels, flying saucers, yo-yos, origami airplanes, etc. to combine sports movements. Finally, we successfully completed the creativity and shooting and synthesis and retouch for final artwork.