Pepsi × Alexander Wang 百事跨界亚力山大王

Pepsi Black Great Launch Campaign Only zhu   Oct 13 2017

Pepsi and Loftooo initiated discussions on the UTC Promotion projects for year 2017  . Pepsi and Loftooo proposed to discuss the direction of brand and promotion upgrades, and proposed the concept of cooperation between Pepsi Black and Alexander Wang. After six months communication, Alexander Wang finally perfectly presented the design of crossover cooperation for Pepsi limited can and accurately spread Pepsi Black’s black attitude through Video. In this crossover collaboration, the industry responded unprecedentedly, and both the index of brand awareness and the sales turnover have been greatly improved, and the conversion rate of the activity has exceeded 12 times of the industry average.

2016年底,百事和Loftooo发起了2017年揭盖有奖的合作项目的讨论,双方提出探讨品牌升级和促销升级的方向,并提议Pepsi Black携手Alexander Wang合作的构想,经过6个月的沟通,Alexander Wang 最终完美呈现了跨界合作的限量罐的设计,并通过Video 准确传播了Pepsi Black的黑色态度。本次跨界,行业反响空前,从品牌提升度以及销量上均获得了很大的提升,活动的转化率达到超过行业平均水平12倍左右。

Alexander Wang X Pepsi

 

 

 

 

 

 

 

 

 

 

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