Bosch POP-UP Store 欢乐颂快闪店

Ode to Joy  Jessica 2017

Bosch Appliances kitchens in 12 cities across the country in 2017, landing Andy’s kitchen in the TV drama  Ode to Joy  in various cities.

Our design task : how to use the approach of Pop-up store to present the kitchen of Ode to joy, with full visual symbols and deliverability.

Solution: The heart of joyful joy is to convey happiness. Bosch appliances advanced modern kitchen is also a joy to millions of families. We use a large product corrugated box as the appearance carrier, which is filled with Bosch’s experience of consumption. .

博世家电2017年全国12个城市空降厨房,将电视热剧欢乐颂的Andy的厨房降落在了各个城市。

我们这次的设计任务:如何用快闪店的手法把欢乐颂的厨房呈现出来,具有充分的视觉符号和可传递性。

解决方案:欢乐颂的核心也是传递快乐,博世家电先进现代的厨房也是給千家万户送去体验的欢乐,我们用一个大的产品瓦楞箱作为外观载体,里面装满了博世給消费的体验惊喜。

 

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