Siemens Olympics Youth Campaign KV

Campaign KV Created by Onlyzhu

Siemens seldom sponsors the Youth Olympic Games. However, client wants to take use of this hot events. Since the Youth Olympic Games will be held in Nanjing, the client’s headquarters, so the creative agency was briefed to not necessary to use the elements of the Olympics directly but it is necessary to use sporty style creation to interpret the brand and transform the function of the product . When Loftooo received the task, we believed that the creativity must distinguish the Olympic Games. Because the Youth Olympic Games participators will be younger, then what kind of sports will be combined with the youth? We have thought about the games we played in childhood, such as skipping, rolling wheels, flying saucers, yo-yos, origami airplanes, etc. to combine sports movements. Finally, we successfully completed the creativity and shooting and synthesis and retouch for final artwork.

西门子很少赞助青年奥运会,但是客户有想蹭热点因为青奥会有在客户的总部南京举行,就要求创意公司不可以直接使用奥运元素的前提下但是有需要使用运动风格的画面来诠释品牌和产品的功能,Loftooo接到该任务的时候,认为创意一定要区别奥运会,因为青奥会更年轻,那么,什么样的运动结合年轻?当下又非常流行复古,我们便思考了用儿时玩过的游戏有跳绳,滚钢圈,飞碟,悠悠球,折纸飞机等游戏来结合运动动作,最后我们成功了完成了创意和拍摄及合成以及修图完稿。
创意:Only Zhu

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