Why Art?

Art can express the most elevated and progressive aesthetics, tendencies, and ideals to which human beings can aspire. It represents beauty, solace, talent, brilliance, genius, vision, and the materialization of hope, faith, and the courage of conviction. The artists has become the one who is doing long-term thinking about what is happening, and reflect back to us through works of art. With a vision to match brands with artists as a way to create unique marketing experiences, while helping up and coming artists connect with brands in a meaningful, mutually beneficial relationship, we launched this specialized practice in brokering deals between artists and brands. Today, there are already many successful examples of marriage between brands and art for the sake of marketing. As long as there has been a need to market products or services the art world has provided both ideas and credibility for many a well-known campaign. Selected approaches include: Commission artists to create work in accordance with marketing strategies.

Why Clients choose us?

Whether clients want to build their corporate image, launch a new product, refresh an existing product or appeal to a new target audience, we make sure everyone is on the same page. Loftooo have a defined process to pull out and document clients key messages and align them to the audiences. Once we define those we work to develop a comprehensive public relations strategy that gets those key messages heard in all the right places.

Every clients’ marketing campaign should complement and lead to one another. Better integration and optimization should lead to a stronger brand proposition, increased brand engagement and interaction and of course a better return on marketing investment.

At Loftooo the thing that drives us is getting to the right solution, so we don’t have a preference for a particular medium. Through our strategic ideas and tactic execution, we are contributing to the client more active and positive and brighter value and wealth.